By Jenny Wu When a company wants to drive revenue through compelling digital experiences, they’ll often use design thinking — a philosophy that centers the needs of the user. Talking to users to uncover and solve their problems is a best-practice way to build products that people will consume. But…

by Amanda Morin As we enter a new school year, millions of students and teachers are returning to full-time, in-person learning after months of hybrid and virtual instruction. One big question weighs heavily on parents’ and educators’ minds: How has this affected our kids? The return to the physical classroom…

By Nathan Friedman When marketers talk about “influencers,” they generally refer to a social media influencer — someone on YouTube, Instagram, or TikTok with millions of followers who often charge brands to promote products to their audiences. Consumers often look to these influencers because they trust them, and their recommendations…

By Fred Poses It has been quite a year. The pandemic changed the way we operated and lived in so many ways. Many of us were living in close quarters with our immediate families. For some, that resulted in heightened awareness of how our kids learn. In fact, an Understood…

With COVID-19 restrictions loosened and the school year behind us, a clearer picture is emerging of how the pandemic impacted education for students with learning and thinking differences like ADHD and dyslexia. In April, Understood took a closer look by surveying 1,500 parents from across the U.S. We spoke to…

Summer is here, vaccines are widely available in the U.S., and remote employees are trickling back to the office. For many, life feels like it’s getting back to normal. But one thing is clear: What’s considered “normal” has changed. Before the pandemic, our digital and physical lives were slowly merging…

By Yvonne Cowser Yancy In January, we predicted that workplace accommodations would take off in 2021. We’re about to see how that shakes out. After more than a year working remotely, employees are starting to look for a different experience than the one they left behind. As expectations have shifted…

By Kelli Johnson, MA As a speech-language pathologist, I work with people who have a variety of communication issues. Some have diagnosed disorders; others don’t. Some have labels for their challenges; others don’t. What matters most is that they get the right help for their specific difficulties with communication, not…

By Trynia Kaufman His file told me that he had a language disorder, ADHD, and autism. And while I knew the virtual environment might make communication more challenging, I pride myself on my ability to build rapport with students. But the first day of online tutoring with Carlos* was…